ࡱ > U W H I J K L M N O P Q R S T [ ] ~ ] Y U Q l q` R bjbjqPqP : : % D \ ,% b 0 " l _ _ _ _ _ _ _ $ e h h R ` m C C C ` b 0 V V V C ^ _ V C _ V V * X $ .k: a; R b H b X f _h }J _h _h ( o : V ` ` QV X b C C C C Y b 4 $ X ĸ b 4 X L?ebmiYTg|rYxvzg+g1XJTfg+g1XJT ku;N{_jܕL?ebmiYTg|r ku;NcNÞtY kuWL_jܕWz[-'Yx[ ku T1z g_j"uR]TKNLV{euxvz ( ,{1 t^/ hQz1 t^) ku}_9 8 y- 5 . 1 . 2 - |- Z 3 -NeXd ,gkug g_jmim \ g_jR]"uTKNwlNw^b NW"uS2S g_jR]"uTv^4Xsl0T^%R g_j"uR]"uTKN`b_*gO|vU\NS g_jR]"uTKNL0 (WT.z g_jR]"uT-N g_jmimGWpÞFN@zx|KNR]T g͑ g_jÞFT-NSNFPF?o gp͑0 NoTRglcm \FPl\'`KN͑'`UPSl\'`4lnKNOP}Yz^|vsÞF^W/f g͑vl\'`vQ-N g_jÞF gSakΏ0!k͑vl\'`/fQVRmOP}Y)Y6qNe^)Y6q0,gxvzSNxl0O NTFP"uTKN^4XNM0 eXd T h e o b j e c t i v e o f t h i s p r o j e c t i s t o u n d e r s t a n d t h e m a r k e t d e v e l o p m e n t o f t h e p r o c e s s e d o r g a n i c a g r i c u l t u r a l p roducts in different countries and find out the marketing strategies for these products in Taiwan. The results of the survey of the organic marketers and consumers show that the processed products made of soya and grains are most important. In the soya products, Tofu and soya milk are most welcome by the marketers and consumers. Both they agree that the domestic processed organic products, comparing with imported ones, are more preferred and will be consumed increasingly. Conjoint analysis is adopted in this s t u d y t o f i n d o u t w h i c h a t t r i b u t e i s r e g a r d e d i m p o r t a n t a n d w h i c h a t t r i b u t e l e v e l s a r e p r e f e r r e d b y t h e c o n s u m e r s . T O C \ o " 1 - 3 " \ h \ z \ u H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 4 1 " ,{ Nz }֊ P A G E R E F _ T o c 2 8 6 2 4 4 4 4 1 \ h 4 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 4 2 " ,{ N{ xvz̀ofR_j P A G E R E F _ T o c 2 8 6 2 4 4 4 4 2 \ h 4 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 4 3 " ,{N{ xvzvv P A G E R E F _ T o c 2 8 6 2 4 4 4 4 3 \ h 4 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 4 4 " ,{Nz WgQY g_jR]"uT^4XKN|vU\ P A G E R E F _ T o c 2 8 6 2 4 4 4 4 4 \ h 5 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 4 5 " ,{ N{ W g_jR]"uT P A G E R E F _ T o c 2 8 6 2 4 4 4 4 5 \ h 5 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 4 6 " ,{N{ Scp g_jR]"uT^4X P A G E R E F _ T o c 2 8 6 2 4 4 4 4 6 \ h 1 1 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 4 7 " ,{ Nz xvzel P A G E R E F _ T o c 2 8 6 2 4 4 4 4 7 \ h 1 3 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 4 8 " ,{ N{ xvz{ Wxvz \a P A G E R E F _ T o c 2 8 6 2 4 4 4 4 8 \ h 1 3 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 4 9 " ,{N{ OUwS- P A G E R E F _ T o c 2 8 6 2 4 4 4 4 9 \ h 1 4 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 5 0 " ,{ N{ NxdpWyKNoTRg P A G E R E F _ T o c 2 8 6 2 4 4 4 5 0 \ h 1 4 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 5 1 " ,{Vz xvzP}g P A G E R E F _ T o c 2 8 6 2 4 4 4 5 1 \ h 1 8 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 5 2 " ,{ N{ OUwSO^Rg P A G E R E F _ T o c 2 8 6 2 4 4 4 5 2 \ h 1 8 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 5 3 " ,{N{ g_jmiOUwSP}g P A G E R E F _ T o c 2 8 6 2 4 4 4 5 3 \ h 1 8 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 5 4 " ,{ N{ mOUwS P A G E R E F _ T o c 2 8 6 2 4 4 4 5 4 \ h 2 8 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 5 5 " ,{V{ oTRgP}g P A G E R E F _ T o c 2 8 6 2 4 4 4 5 5 \ h 3 8 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 5 6 " ,{N{ ƖRg P A G E R E F _ T o c 2 8 6 2 4 4 4 5 6 \ h 3 9 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 5 7 " ,{Nz P}֊^p P A G E R E F _ T o c 2 8 6 2 4 4 4 5 7 \ h 4 9 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 5 8 " Se{s P A G E R E F _ T o c 2 8 6 2 4 4 4 5 8 \ h 5 3 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 5 9 " DN N g_jmiOUwS P A G E R E F _ T o c 2 8 6 2 4 4 4 5 9 \ h 5 4 H Y P E R L I N K \ l " _ T o c 2 8 6 2 4 4 4 6 0 " DNN mOUwS P A G E R E F _ T o c 2 8 6 2 4 4 4 6 0 \ h 5 8 }֊ xvz̀ofR_j Scp g_jmi|vU\ebql>w \e g_j"uTvON_NeOX0 g_j"uR]T NFOnmv BlSXR g_j"uTKNDRP